DAMNIT FRANCHISE YOU DID IT AGAIN
We were lucky enough to get the opportunity to chat with Franchise. A producer who's worked with A$AP Mob, UnoTheActivist, KEY! and more! In my opinion he's got a producer tag that enhances the quality of the songs he produces. Check out my favorite production of his: "Please Shut Up"- A$AP Mob (feat. A$AP Rocky, Gucci Mane, and KEY!).
Where are you from and what age did you first make a connection to producing music?
I’m from Memphis, but I’ve lived in Dallas for the majority of my life. I would have to say I first made a connection to producing music when I heard the grinding beat. From then I became a big fan of Pharrell and the rest was history. I started playing keys and the drums when I was 8, but I didn't get FL Studio until I was 17.
What's your producer tag? How did you create it? What's the importance of having a producer tag?
“Damnit Franchise You Did It Again”. The same guy that made 808 Mafia’s tag made that one. I got a new one that KEY! made that says, “Hey Goku” I use that when I'm cooking and I feel like I'm in super saiyan mode. I feel like a good voice tag can make the whole beat sound fye. It just gives it that premium effect.
What's your scene? Would you rather be at the crib cooking up beats solo? Or be in the studio collaborating with other producers?
I’d rather cook up at the crib, I like collaborating but since my sound is so unique I’ll tend to get confused being in the studio with too many ideas floating around.
Describe your creative process?
I just open up FL and cook. It doesn't matter if I'm sober or not. I just start pressing sounds and go with the best vibe I come up with while shuffling through sounds.
What's one thing you know as a producer now that you wish you knew when you first started out?
I wish I knew how to properly mix and how to sample like how I do now. I feel like I have beat from 2013 that would be flames if I knew what I knew now.
How did you first connect with A$AP Mob? And what was it like working with them on "Please Shut Up"?
I met A$AP Ant in 2015, he and my homie G.U.N did a couple of songs together one night. I met Rocky at South By Southwest in 2017 and we were supposed to make something that night but it was too lit, but the track really happened through KEY!. I sent him a pack, and he actually used all of them but he posted a snippet of that one. And two days later he called me and was like Rocky hopped on it. When I went to Rolling Loud, KEY! told me that Wop hopped on the track. I was just like damn, its up.
How did you first connect with UnoTheActivist? What was it like working with him on "Words From The Wise"?
I connected with Uno through KEY! once again. He hit me up when the "Left-Hand" track dropped and was like bro we gotta work. I sent him two beats and that was one of them. He did it that night and sent it to me. That's my bro though we got some new fye shit on the way though so just look out.
Any advice to someone trying to follow in your footsteps?
The only advice I can give is just to never give up and keep working hard, network and just trust God’s process, and eventually, you're going to get everything you deserve I promise.
Favorite song you've produced?
My favorite song I produced is "Romantic" by KEY! (feat. ILoveMakonnen). It was my birthday and I was in LA lit, and I made that beat on the way to the studio in the uber. No headphones or anything. They did the song in one take in the booth together. Shit was crazy. I really built that sound for KEY! and Makonnen when I made the "New Money" beat. So it was crazy to get them both on a song with that sound, on my birthday.
What's on the horizon for your music career in 2019?
In 2019, just look forward to hearing and seeing me more. I got something top secret I'm working on and I'm on a couple of albums. Just wait on it...
Check Him Out: